Sarah Potter Writes

Pursued by the Muses of prose and poetry

Archive for the tag “Kindle”

My Rebellion Against .99 Price Tags

Evidence shows that consumers are more likely to buy a product with an odd number at the end of its price, but does this make them unwitting victims of psychological pricing?

It’s my belief that this particular price tag encourages people to overspend, as they grab one 99-pence or 99-cent bargain after another in a frenzy of buying. In other words, marketing strategists have conditioned consumers so effectively that they can no longer perceive there is only one tiny coin’s difference between 99 pence and £1.00, or 99 cents and $1.00.

The ludicrousness of this becomes all the more clear when you look at larger purchases. For example, if you wanted to buy a dishwasher in the UK and one cost £299 while the other cost £300, a customer looking for a bargain would most likely pick the cheaper one, even if the £300 one was a better product and cost only £1 more. Even sillier would be the customer who fell for a tag of £299.99 and thought they had a bargain!

Did you know that originally 99 pence/cents price tags were used to prevent cashiers from pocketing pounds/dollars? In other words, if a customer paid .99 for an item, the cashier would have to open the register and give back some change.

I’ll move on to a product close to my heart. Books. When did anyone ever give you a book token ending in .99, and yet most books are priced ending .99?

As a Kindle Direct Publishing author, I’m actively encouraged to sell my books in increments ending with .99, with the sweet point for my length novels at £1.99 ($2.99), which will earn me roughly 70% royalties. It will also entitle me to run countdown deals for one week in every 90-day cycle, during which the starting point is .99 pence/cents but the royalties stay at 70%. The alternative is to opt for fixing your price at somewhere between 99 pence (cents) and £1.98 ($2.98) all the time and earning 35% royalties.

By now, you have probably gathered that I’m sick of .99, which is why I’m passing up the opportunity of the Kindle Countdown Deal to which I’m presently entitled, in favour of offering my two crossover novels at  £1.00/$1.00 each for a whole month on amazon.co.uk and amazon.com until the end of January. Please note that I’ve also adjusted the tags down to bargain prices ending in zero on all the other Amazon marketplaces, so nobody feels left out.

Of course I would be thrilled if some of you, who haven’t yet read Desiccation or Noah Padgett and the Dog-People, support my rebellion by purchasing one or both of them.

Wishing you all a Happy New Year 🙂

Yay! It’s Publication Day for Noah Padgett and the Dog-People :-)

NPDP ebook_image

I’m so excited and a little bit nervous. The big day has arrived. It’s adventure time for twelve-year-old Noah Padgett and his chocolate Labrador puppy, Bluebell. With one click of a link they’ve landed themselves in the Zyx-dimension, where the predominate species is Canis sapiens. These intelligent dog-people view the boy and his puppy as mutants and alien collectibles, forcibly separating them and putting both their lives in peril. Will they survive, or won’t they?

Not telling. You’ll need to read my book to find out.

For readers aged 10-18+, this is a story for all the family.

Harry Potter had a magic wand at his disposal, but Noah Padgett must survive by his wits alone.

Noah Padgett and the Dog-People is available to buy from Amazon (Paperback & Kindle Editions).

To find out more, click on GetBook.at/Zyx 

 

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